—By Stephanie Schomer, Deputy Editor | Entrepreneur
How Coachella and an Old Postal Truck Helped Launch Ice Cream Brand Coolhaus https://entrepidinc.news/coolhaus-ice-cream #startup
The founders of the beloved sweet treat started small and scrappy — and now they’re ready to take over the ice cream aisle.
In the Women Entrepreneur series My First Moves, we talk to founders about the pivotal moment when they decided to turn their business idea into a reality — and the first steps they took to make that happen.
Natasha Case has long been fascinated by the intersection of food and design. While studying architecture and design, Case was always pulled in the direction of food, and saw it as a medium to talk about design and create additional access around the discipline. But after graduation, a promising job at Disney took up her professional attention, and the meeting point between food and design became little more than a hobby.
Then, a shift: A chance meeting with Freya Estreller, who would become her co-founder, as well as the 2008 recession, helped Case take the leap into entrepreneurship, and she launched the hand-crafted ice cream brand, Coolhaus, in 2009.
Ten years later, the Los Angeles-based company is a fan favorite brand, with a national retail presence, a seemingly endless collection of flavors and big plans for the future. Here how Case turned a hobby into a budding empire.
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—By Stephanie Vozza | FastCompany
Why This Tech Company Hires People With No Experience https://entrepidinc.news/tech-hires-no-experience #tech
Sometimes direct experience isn’t what makes someone the best fit for a job. This CEO explains.
Having years of experience sounds like a resume booster that could put you ahead of others when you’re looking for a job, but the tech platform JumpCrew intentionally recruits people without a sales background to sell its social media marketing services.
Launched in 2016, cofounder David Pachter says his company’s initial inclination was to recruit people with as much experience as possible.
“We couldn’t afford to hire many of them, so we decided to get as many experienced people as we could and then blend them with folks who were talented enough to pick it up,” he says.
Surprisingly, the employees who had no experience were outperforming those who had 10 to 15 years of sales experience, says Pachter.
—By Mark Samuels
ZD Net
Making decisions based on the right data is key, but success is not just about number crunching. entrepidinc.news/build-data-driven-culture #business
Making business decisions based on the best available data is fundamental, but not always easy. Technology, processes, and company culture can all have an impact on how data is used within an organization. Digital leaders suggest organizations must focus on three key areas: strategy, culture, and agility, which was discussed at a recent event held by Adobe in London, alongside its recent Digital Trends 2018 report. Continue reading.
By Mark Wayshak
—Entrepreneur Magazine
Brevity, solutions, stories, but above all listening, will see you closing more, larger deals.
You know that feeling you get when you absolutely crush a sale? You connect with a prospect who’s excited about your offering — and then you close a larger deal than you ever expected to. If these big successes feel random and unpredictable, it’s time to focus on a reliable sales presentation strategy that can help you crush more sales than ever before. https://entrepidinc.news/5simplesteps #business
By Dave Brock
—The Sales Executive
I’m the proud “parent” of two cats, Sammy and Harley. As with most cats, they are fiercely independent, tending to do what they want to do, rather than what my wife and I may want them to do. (To long time followers, you’ll recognize them, I’ve… read more
How to scale fast with a 1-week hiring plan http://s.contentdj.com/r99vz #startup
Exponential organizations are a new breed of business built to scale very rapidly. These are enterprises that operate 10 times better, faster, and more cost effectively than their traditional, linearly-operated peer organizations.
They exploit the benefits of “exponential”, or scaling, technologies to one-up competitors, disrupt industry icons, and keep competitors at bay. Uber and Airbnb are prime examples, but there are over 100 such organizations.
Understanding Color Psychology Key to Digital Marketing, Brand Loyalty
—WWD
By: Lauren Olsen
The colors a brand chooses to don online are not just essential to branding identity — they can even result in boosted sales.
From the orange at Hermès to the red coating of Christian Louboutin shoe soles, brands have often distinguished themselves by incorporating emblematic colors into their products. Read more
10 Ways to Increase Your Small Business Sales https://entrepidinc.news/small-business-sales-tips #sales
Want to make more sales for your small business in 2017? There are many different paths you can take to increase your business’s sales. And members of our small business community have lots of great experience to share when it comes to those selling techniques. Here are ten tips for increasing sales.
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