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How Coachella and an Old Postal Truck Helped Launch Ice Cream Brand Coolhaus

Entrepreneur, PAVD, Small Business, Startups

—By Stephanie Schomer, Deputy Editor | Entrepreneur

Image Credit: Coolhaus

How Coachella and an Old Postal Truck Helped Launch Ice Cream Brand Coolhaus https://entrepidinc.news/coolhaus-ice-cream #startup


The founders of the beloved sweet treat started small and scrappy — and now they’re ready to take over the ice cream aisle.

In the Women Entrepreneur series My First Moves, we talk to founders about the pivotal moment when they decided to turn their business idea into a reality — and the first steps they took to make that happen.

Natasha Case has long been fascinated by the intersection of food and design. While studying architecture and design, Case was always pulled in the direction of food, and saw it as a medium to talk about design and create additional access around the discipline. But after graduation, a promising job at Disney took up her professional attention, and the meeting point between food and design became little more than a hobby.

Then, a shift: A chance meeting with Freya Estreller, who would become her co-founder, as well as the 2008 recession, helped Case take the leap into entrepreneurship, and she launched the hand-crafted ice cream brand, Coolhaus, in 2009.

Ten years later, the Los Angeles-based company is a fan favorite brand, with a national retail presence, a seemingly endless collection of flavors and big plans for the future. Here how Case turned a hobby into a budding empire.

Read More

by Content Contributor
https://entrepidinc.com/wp-content/uploads/2019/02/20190219203357-image005-crop.jpeg 1333 2000 Content Contributor https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Content Contributor2019-02-27 14:18:462019-02-27 14:18:46How Coachella and an Old Postal Truck Helped Launch Ice Cream Brand Coolhaus

Why This Tech Company Hires People With No Experience

PAVD, Startups, Technology

—By Stephanie Vozza | FastCompany


Why This Tech Company Hires People With No Experience https://entrepidinc.news/tech-hires-no-experience #tech

Sometimes direct experience isn’t what makes someone the best fit for a job. This CEO explains.

Having years of experience sounds like a resume booster that could put you ahead of others when you’re looking for a job, but the tech platform JumpCrew intentionally recruits people without a sales background to sell its social media marketing services.

Launched in 2016, cofounder David Pachter says his company’s initial inclination was to recruit people with as much experience as possible.

“We couldn’t afford to hire many of them, so we decided to get as many experienced people as we could and then blend them with folks who were talented enough to pick it up,” he says.

Surprisingly, the employees who had no experience were outperforming those who had 10 to 15 years of sales experience, says Pachter.

Read More

by Content Contributor
https://entrepidinc.com/wp-content/uploads/2018/06/3068451-poster-p-1-why-this-tech-company-hires-people-with-no-experience.jpg 720 1280 Content Contributor https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Content Contributor2019-02-27 13:20:052019-02-27 14:02:48Why This Tech Company Hires People With No Experience

How to scale fast with a 1-week hiring plan

HR, HR Management and Development, Small Business, Startups

How to scale fast with a 1-week hiring plan http://s.contentdj.com/r99vz #startup

Exponential organizations are a new breed of business built to scale very rapidly. These are enterprises that operate 10 times better, faster, and more cost effectively than their traditional, linearly-operated peer organizations.

They exploit the benefits of “exponential”, or scaling, technologies to one-up competitors, disrupt industry icons, and keep competitors at bay. Uber and Airbnb are prime examples, but there are over 100 such organizations.

by Entrepid
https://entrepidinc.com/wp-content/uploads/2017/09/untitled-design7.jpg 553 780 Entrepid https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Entrepid2017-09-25 12:29:052018-04-24 16:32:32How to scale fast with a 1-week hiring plan

Business News of the Week

News, Small Business, Startups

Business News of the Week

Business Rewind

Updated April 5, 2014

Have predictions been met? Was the leading marketing and business advice useful?


25 Essential Entrepreneur Resources

25 Essential Entrepreneur Resources

Cut through the online clutter with our roundup of Web resources that every entrepreneur should know about.


Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.


8 Google Chrome Extensions to Boost Your Productivity

8 Google Chrome Extensions to Boost Your Productivity

Save yourself some keystrokes and distraction with these handy Chrome extensions.


6 Steps to Finding Your Twitter Audience

6 Steps to Finding Your Twitter Audience

Use this step-by-step guide to find and connect with the people who want your content most.


What Kind of Entrepreneur Are You?

What Kind of Entrepreneur Are You?

Take the quiz to see which sort of ‘trep you are.

by Entrepid
https://entrepidinc.com/wp-content/uploads/2017/09/andrew-worley-balloon_head-e1504318912216.jpg 2836 2721 Entrepid https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Entrepid2014-04-05 16:58:332018-04-24 16:46:25Business News of the Week

Top Business News of the Week

Small Business, Startups

 


25 Essential Entrepreneur Resources

25 Essential Entrepreneur Resources

Cut through the online clutter with our roundup of Web resources that every entrepreneur should know about.


Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.


8 Google Chrome Extensions to Boost Your Productivity

8 Google Chrome Extensions to Boost Your Productivity

Save yourself some keystrokes and distraction with these handy Chrome extensions.


6 Steps to Finding Your Twitter Audience

6 Steps to Finding Your Twitter Audience

Use this step-by-step guide to find and connect with the people who want your content most.


What Kind of Entrepreneur Are You?

What Kind of Entrepreneur Are You?

Take the quiz to see which sort of ‘trep you are.

by Entrepid
https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png 0 0 Entrepid https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Entrepid2014-01-29 10:53:582017-09-05 14:11:24Top Business News of the Week

Why Small Businesses Fail

Startups

And why they don’t have to

There is something magical about starting a business. The fulfillment of creating a solution to a need that a number of people have and getting paid for it is pretty fantastic. So you start a company because you want to do this magical thing forever, but then you realize how necessary it is to become the e-Myth realized. When you launch a business you become so consumed with the business stuff that has to get done that you no longer have a ton of time to do the thing that made you go into business in the first place.

 

The “newness” of your business starts to wear off and the copious research and learning you (hopefully) did before-hand takes a backseat to executing all the crucial things that you need to get done. Before you know it, you’re spinning your wheels and you’re not even sure if the hours you spent working on this super important Facebook campaign plan is even the right thing to do right now.[frame style=”alignright” title=”” width=”324″ height=”324″ url=”http://www.e3campus.com/dev_main/wp-content/uploads/2013/10/Getting-Started-with-Social-Media-A-Guide-for-Small-Business-Owners.png”][/frame]

 

Take a moment and ask yourself, in your excitement of launching your new (ad)venture, did you begin with first things first? Are you building on a solid foundation? Have you exhausted all possibilities of maybe what you think is a good idea really isn’t? Have you had your idea crushed and stomped on and kicked around enough to know that it’s resilient enough to withstand spousal doubt, Hurricane Katrina part II, Hurricane Sandy Super Storm part II, a Tsunami, a questionable economy, government shutdown number 107 and yet another dot com and or housing bubble burst? If yes, great! Do you know how big your company can grow and by when? Do you know if there are enough people on the earth who could feasibly be a paying customer and who actually want what you’re selling? Do you know how to find them? Do they know how to find you? How do you know?

 

If you think I’m trying to scare you, you’re absolutely right. According to the SBA, the number one reason businesses fail in the first five years is incompetence, or in other words, a lack of skills in one or more areas key to running a successful business. So knowing the feasibility of your concept and how it will actually make you money before you launch a business is critical to your not wasting money and time, your longevity as a business owner and your ability to buy food and other basic needs of a human.

 

Most people who launch businesses suffer from incompetence of some kind. Incompetence, or a lack of skill in a specific area, doesn’t mean you’re a complete idiot, it means you don’t know how to do a specific thing. For example, if you don’t know how to do accounting you’re incompetent as an accountant. If you’re clueless when it comes to web development, you’re an incompetent web developer. If you don’t know how to create a marketing strategy that gets proven results, you’re an incompetent marketer.
I could go on, but I think you get the picture. Unless you’re a jack of all trades, master at all things, you may suffer from incompetence in a key area that could sink your overall business; it’s almost to be expected. Oh that’s not you, you say? You’re sure you can figure most of this stuff out well enough to get by for now? Even if that is the case, there are but 24 hours in a day no matter how you spin it. Trying to focus on a bunch of moving parts leads to Trep A.D.D., no seriously, it’s a real thing. When an entrepreneur tries to focus on too much at once, she becomes distracted by the smallest things and this leads to getting absolutely nothing done.

Oh once again, that’s not you, you say? I won’t call your bluff, but let’s take a look at the numbers.

 

Why Small Businesses Fail?

by ernestoolivares.
Explore more infographics like this one on the web’s largest information design community – Visually.

 

by Mikaela Louve
0 0 Mikaela Louve https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Mikaela Louve2013-12-08 01:26:392013-12-08 01:26:39Why Small Businesses Fail

Ciara Pressler: New Rules for Crowdfunding: Respect Your Audience to Maximize Your Results

Startups
Read more
by Content Contributor
https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png 0 0 Content Contributor https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Content Contributor2013-07-21 16:52:202017-09-07 12:44:13Ciara Pressler: New Rules for Crowdfunding: Respect Your Audience to Maximize Your Results

First Crowdfunded Space Telescope Is One Of The Most Successful Kickstarter Projects Ever

Insights, Startups

First Crowdfunded Space Telescope Is One Of The Most Successful Kickstarter Projects Ever

By Lacey Henry

World’s first public space telescope project has received more than $1.5 million in funding, making it one of the top 25 campaigns in Kickstarter history.

Last month, asteroid mining company Planetary Resources launched a Kickstarter campaign to put the world’s first public space telescope, ARKYD, into orbit. By June 30, the 33-day campaign had far surpassed its $1 million dollar goal: 17,600 backers pledged a total of $1,505,366, making ARKYD the most successful crowdfunding effort for a space project and one of the top 25 most successful campaigns in Kickstarter history.


First Crowdfunded Space Telescope Is One Of The Most Successful Kickstarter Projects Ever http://s.contentdj.com/09iv3 #technology

by Entrepid
https://entrepidinc.com/wp-content/uploads/2013/07/planetaryarkyd.png 480 438 Entrepid https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Entrepid2013-07-02 19:34:542018-04-24 16:46:14First Crowdfunded Space Telescope Is One Of The Most Successful Kickstarter Projects Ever

Track How Far Your Content is Going

Startups

After you have written a dashingly good blog, the next question is: Now what? Mediocre bloggers think  as long as you are pushing out content people must be seeing it. If you are getting solid feedback from comments or reblogs then that is a safe assumption. But, if you feel you are not reaching as many readers on your blog as you would like, and if you are using social media to share your blog, you can track how far it is traveling.

Many sites offer different forms of short code to show how many clicks you receive once posting on a social media account. Sites like Hootsuite, Buffer, and Bitly take your link and make it a much more viewer-friendly to users as well as social media platforms. Accounts are easy to set up and take less than a minute to link with your Facebook, Twitter, LinkedIn, etc.

After sharing your blog on Twitter to all of your dedicated tweebles, the next step is to see how far that tweet traveled. Regardless if another person retweets or not, if the link is still used in the tweet to make it seem more like their own, it can be tracked on Tweetreach.com. This site allows you to enter in your original link and see how many times it was tweeted about or reused.

Similar to Twitter, Facebook has tracking analytics as well; Facebook Insights.  Insights can only be used for Business Pages and not personal posts, but assuming that your company has a Business Page, Facebook has made it very simple to track where your posts are going with the application. Facebook gives you a detailed look at demographics per click, how many people talked about the post, and how many potential users saw your post.

With all of these great tracking tools it is easy to see what content is more popular among your readers. If you do find your hot topic spend more time talking about it to further engage your readers.

by Tim Goebel
0 0 Tim Goebel https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Tim Goebel2013-02-14 14:37:482013-02-14 14:37:48Track How Far Your Content is Going

Top Trends Entrepreneurs Should Watch This Year

Entrepreneur, Startups
Read more
by Entrepid
https://entrepidinc.com/wp-content/uploads/2013/02/apple_1980s.jpg 354 520 Entrepid https://entrepidinc.com/wp-content/uploads/2017/02/Entrepid_horiz_transp.png Entrepid2013-02-11 16:55:502017-09-01 20:10:07Top Trends Entrepreneurs Should Watch This Year
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