In the Women Entrepreneur series My First Moves, we talk to founders about the pivotal moment when they decided to turn their business idea into a reality — and the first steps they took to make that happen.
Natasha Case has long been fascinated by the intersection of food and design. While studying architecture and design, Case was always pulled in the direction of food, and saw it as a medium to talk about design and create additional access around the discipline. But after graduation, a promising job at Disney took up her professional attention, and the meeting point between food and design became little more than a hobby.
Then, a shift: A chance meeting with Freya Estreller, who would become her co-founder, as well as the 2008 recession, helped Case take the leap into entrepreneurship, and she launched the hand-crafted ice cream brand, Coolhaus, in 2009.
Ten years later, the Los Angeles-based company is a fan favorite brand, with a national retail presence, a seemingly endless collection of flavors and big plans for the future. Here how Case turned a hobby into a budding empire.
Having years of experience sounds like a resume booster that could put you ahead of others when you’re looking for a job, but the tech platform JumpCrew intentionally recruits people without a sales background to sell its social media marketing services.
Launched in 2016, cofounder David Pachter says his company’s initial inclination was to recruit people with as much experience as possible.
“We couldn’t afford to hire many of them, so we decided to get as many experienced people as we could and then blend them with folks who were talented enough to pick it up,” he says.
Surprisingly, the employees who had no experience were outperforming those who had 10 to 15 years of sales experience, says Pachter.
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There is something magical about starting a business. The fulfillment of creating a solution to a need that a number of people have and getting paid for it is pretty fantastic. So you start a company because you want to do this magical thing forever, but then you realize how necessary it is to become the e-Myth realized. When you launch a business you become so consumed with the business stuff that has to get done that you no longer have a ton of time to do the thing that made you go into business in the first place.
Oh once again, that’s not you, you say? I won’t call your bluff, but let’s take a look at the numbers.
After you have written a dashingly good blog, the next question is: Now what? Mediocre bloggers think as long as you are pushing out content people must be seeing it. If you are getting solid feedback from comments or reblogs then that is a safe assumption. But, if you feel you are not reaching as many readers on your blog as you would like, and if you are using social media to share your blog, you can track how far it is traveling.
Many sites offer different forms of short code to show how many clicks you receive once posting on a social media account. Sites like Hootsuite, Buffer, and Bitly take your link and make it a much more viewer-friendly to users as well as social media platforms. Accounts are easy to set up and take less than a minute to link with your Facebook, Twitter, LinkedIn, etc.
After sharing your blog on Twitter to all of your dedicated tweebles, the next step is to see how far that tweet traveled. Regardless if another person retweets or not, if the link is still used in the tweet to make it seem more like their own, it can be tracked on Tweetreach.com. This site allows you to enter in your original link and see how many times it was tweeted about or reused.
Similar to Twitter, Facebook has tracking analytics as well; Facebook Insights. Insights can only be used for Business Pages and not personal posts, but assuming that your company has a Business Page, Facebook has made it very simple to track where your posts are going with the application. Facebook gives you a detailed look at demographics per click, how many people talked about the post, and how many potential users saw your post.
With all of these great tracking tools it is easy to see what content is more popular among your readers. If you do find your hot topic spend more time talking about it to further engage your readers.