—By Stephanie Schomer, Deputy Editor | Entrepreneur
How Coachella and an Old Postal Truck Helped Launch Ice Cream Brand Coolhaus https://entrepidinc.news/coolhaus-ice-cream #startup
The founders of the beloved sweet treat started small and scrappy — and now they’re ready to take over the ice cream aisle.
In the Women Entrepreneur series My First Moves, we talk to founders about the pivotal moment when they decided to turn their business idea into a reality — and the first steps they took to make that happen.
Natasha Case has long been fascinated by the intersection of food and design. While studying architecture and design, Case was always pulled in the direction of food, and saw it as a medium to talk about design and create additional access around the discipline. But after graduation, a promising job at Disney took up her professional attention, and the meeting point between food and design became little more than a hobby.
Then, a shift: A chance meeting with Freya Estreller, who would become her co-founder, as well as the 2008 recession, helped Case take the leap into entrepreneurship, and she launched the hand-crafted ice cream brand, Coolhaus, in 2009.
Ten years later, the Los Angeles-based company is a fan favorite brand, with a national retail presence, a seemingly endless collection of flavors and big plans for the future. Here how Case turned a hobby into a budding empire.
Read More
—By Stephanie Vozza | FastCompany
Why This Tech Company Hires People With No Experience https://entrepidinc.news/tech-hires-no-experience #tech
Sometimes direct experience isn’t what makes someone the best fit for a job. This CEO explains.
Having years of experience sounds like a resume booster that could put you ahead of others when you’re looking for a job, but the tech platform JumpCrew intentionally recruits people without a sales background to sell its social media marketing services.
Launched in 2016, cofounder David Pachter says his company’s initial inclination was to recruit people with as much experience as possible.
“We couldn’t afford to hire many of them, so we decided to get as many experienced people as we could and then blend them with folks who were talented enough to pick it up,” he says.
Surprisingly, the employees who had no experience were outperforming those who had 10 to 15 years of sales experience, says Pachter.
How to scale fast with a 1-week hiring plan http://s.contentdj.com/r99vz #startup
Exponential organizations are a new breed of business built to scale very rapidly. These are enterprises that operate 10 times better, faster, and more cost effectively than their traditional, linearly-operated peer organizations.
They exploit the benefits of “exponential”, or scaling, technologies to one-up competitors, disrupt industry icons, and keep competitors at bay. Uber and Airbnb are prime examples, but there are over 100 such organizations.
Business News of the Week
Business Rewind
Updated April 5, 2014
Have predictions been met? Was the leading marketing and business advice useful?
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25 Essential Entrepreneur Resources Cut through the online clutter with our roundup of Web resources that every entrepreneur should know about. |
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Is Your Marketing Message Getting Muddled? When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message. |
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8 Google Chrome Extensions to Boost Your Productivity Save yourself some keystrokes and distraction with these handy Chrome extensions. |
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6 Steps to Finding Your Twitter Audience Use this step-by-step guide to find and connect with the people who want your content most. |
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What Kind of Entrepreneur Are You? Take the quiz to see which sort of ‘trep you are. |
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25 Essential Entrepreneur Resources Cut through the online clutter with our roundup of Web resources that every entrepreneur should know about. |
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Is Your Marketing Message Getting Muddled? When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message. |
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 |
8 Google Chrome Extensions to Boost Your Productivity Save yourself some keystrokes and distraction with these handy Chrome extensions. |
|||
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6 Steps to Finding Your Twitter Audience Use this step-by-step guide to find and connect with the people who want your content most. |
|||
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What Kind of Entrepreneur Are You? Take the quiz to see which sort of ‘trep you are. |
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And why they don’t have to
There is something magical about starting a business. The fulfillment of creating a solution to a need that a number of people have and getting paid for it is pretty fantastic. So you start a company because you want to do this magical thing forever, but then you realize how necessary it is to become the e-Myth realized. When you launch a business you become so consumed with the business stuff that has to get done that you no longer have a ton of time to do the thing that made you go into business in the first place.
The “newness” of your business starts to wear off and the copious research and learning you (hopefully) did before-hand takes a backseat to executing all the crucial things that you need to get done. Before you know it, you’re spinning your wheels and you’re not even sure if the hours you spent working on this super important Facebook campaign plan is even the right thing to do right now.[frame style=”alignright” title=”” width=”324″ height=”324″ url=”http://www.e3campus.com/dev_main/wp-content/uploads/2013/10/Getting-Started-with-Social-Media-A-Guide-for-Small-Business-Owners.png”][/frame]
Take a moment and ask yourself, in your excitement of launching your new (ad)venture, did you begin with first things first? Are you building on a solid foundation? Have you exhausted all possibilities of maybe what you think is a good idea really isn’t? Have you had your idea crushed and stomped on and kicked around enough to know that it’s resilient enough to withstand spousal doubt, Hurricane Katrina part II, Hurricane Sandy Super Storm part II, a Tsunami, a questionable economy, government shutdown number 107 and yet another dot com and or housing bubble burst? If yes, great! Do you know how big your company can grow and by when? Do you know if there are enough people on the earth who could feasibly be a paying customer and who actually want what you’re selling? Do you know how to find them? Do they know how to find you? How do you know?
If you think I’m trying to scare you, you’re absolutely right. According to the SBA, the number one reason businesses fail in the first five years is incompetence, or in other words, a lack of skills in one or more areas key to running a successful business. So knowing the feasibility of your concept and how it will actually make you money before you launch a business is critical to your not wasting money and time, your longevity as a business owner and your ability to buy food and other basic needs of a human.
Most people who launch businesses suffer from incompetence of some kind. Incompetence, or a lack of skill in a specific area, doesn’t mean you’re a complete idiot, it means you don’t know how to do a specific thing. For example, if you don’t know how to do accounting you’re incompetent as an accountant. If you’re clueless when it comes to web development, you’re an incompetent web developer. If you don’t know how to create a marketing strategy that gets proven results, you’re an incompetent marketer.
I could go on, but I think you get the picture. Unless you’re a jack of all trades, master at all things, you may suffer from incompetence in a key area that could sink your overall business; it’s almost to be expected. Oh that’s not you, you say? You’re sure you can figure most of this stuff out well enough to get by for now? Even if that is the case, there are but 24 hours in a day no matter how you spin it. Trying to focus on a bunch of moving parts leads to Trep A.D.D., no seriously, it’s a real thing. When an entrepreneur tries to focus on too much at once, she becomes distracted by the smallest things and this leads to getting absolutely nothing done.
Oh once again, that’s not you, you say? I won’t call your bluff, but let’s take a look at the numbers.
by ernestoolivares.
Explore more infographics like this one on the web’s largest information design community – Visually.
First Crowdfunded Space Telescope Is One Of The Most Successful Kickstarter Projects Ever
By Lacey Henry World’s first public space telescope project has received more than $1.5 million in funding, making it one of the top 25 campaigns in Kickstarter history. Last month, asteroid mining company Planetary Resources launched a Kickstarter campaign to put the world’s first public space telescope, ARKYD, into orbit. By June 30, the 33-day campaign had far surpassed its $1 million dollar goal: 17,600 backers pledged a total of $1,505,366, making ARKYD the most successful crowdfunding effort for a space project and one of the top 25 most successful campaigns in Kickstarter history.
