—By Daniel Gilbert
Search Engine Land
When to use DSAs
Dynamic Search Ads are generally for beginners and are used in the following situations:
- If you have a very high-volume account, and your website is basically perfect in terms of SEO. (However, even if perfect, most SEO sites are far from optimal.)
- To pull in some new keyword ideas to a managed account.
- As a catch-all, or to sweep up extra traffic.
- For an Inventory Management Feed (IMF), where you don’t have the time and money to do this manually or use bespoke technology.
- If you are new to paid search or have absolutely no time to manage campaigns. Read more
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