Inbound Marketing Compared to Outbound Marketing

Since the Internet boom and the creation of social media the word marketing has grown some new branches in the last past decade. One of these new growths is call Inbound Marketing. So, what is inbound marketing? Inbound Marketing is an internal way to make you and/ or your company be found and earning the attention of prospects on the World Wide Web. Compare to the traditional outbound marketing like billboards and newspaper advertisements, inbound marketing is a chance for you to be in control and way for to spend little to no money at all to get your company recognize.

Lets say you own a pool service company in Phoenix Arizona. One thing about Phoenix is that it is home to a lot of nice weather through out the year and very hot summers, so that means there is a lot of potential clients with pools that need to be service. With that said, there are a lot of people with the same business as you out there trying to find clients.  So, inbound marketing is a way for you to stand out from the other pool guys/gals to gain trust in your potential clients. You can do this by creating blogs, videos, and eBooks on your website and use social media like Facebook and Twitter to broadcast your services and your companies values.

Now, how is all this website publicizing going to help your business get more recognized? All of those blogs, YouTube videos and Twitter tweets will help gain attention to your website and it will improve your “SEO” which stands for Search Engine Optimization. So, the more traffic and hits you get on your website the higher your SEO goes, which means when someone goes on Google and types in “Pool Services” the pool guy/gal with the most activity on their website will be on the top of the search list.