How to use Calls-To-Action and Landing Pages

A lot of websites use different types of tactics to attract customers. Some ways are obvious such as ads or offering special discounts, but others are much more subtle. One of the ways to intrigue customers without shoving it in their face is a Call-to-Action button. Though the name might not be familiar, it’s something you see on many pages. The Calls-to-Action, or CTA’s for short, are buttons on a site that link the visitor to another webpage called a landing page. The landing page is the final page you want your customer to see before they commit to some part of your company.

For example, let’s say you are trying to get a potential customer to subscribe to your email list. Here are the proper steps to take to add an effective CTA:

1) Create a page that has content to interest the visitor to continue reading on and subscribe to your email list.

2) Have a CTA on the page that is a clickable link to the email sign up landing page.

3) Make the CTA appealing, but not too distracting. When in doubt use a shade of green, it gives the feeling to go.

4) Test! Test! Test! Make sure you test the CTA so that it links to your final landing page.

The Gameplan: When it comes down to making a game-time decision; the attractiveness of the Calls-to-Action are important, but what you say is vital as well. Make sure you stay away from using phrases like: Click here, Check it out, or Submit. These CTA’s can come across as boring or pushy. Instead, use phrases like: Learn More, Sign Up Today, Look Inside, or Continue Reading.