Why Inbound Marketing? Smart Marketing

In my last post I talked about the difference between inbound marketing and outbound marketing. In this post I am going to tell you why I am a big believer of inbound marketing. To recap on what inbound marketing is: inbound marketing is an internal way to make you and/ or your company be found while earning the attention of prospects on the Internet. The cool thing is you can do this will little or no money at all (sorry for the sales pitch) and it can save you the money on newspaper ads and billboards. Inbound marketing is smart marketing.

Now, the point of using inbound marketing is to get yourself/your business recognized on the Internet and you can do this with a variety of different tools. Tools like, blogging, uploading YouTube videos, creating eBooks that relate to your business, Twitter and Facebook. It is smart marketing. I say it is smart marketing because it gives you a chance to gain trust with your potential clients. It gives a chance for people like Bob the Custom Cake Maker to show he is not some baker just after your money and going scam you in some way. No, he is Bob the Custom Cake Maker that has a passion for making fun and exciting cakes for your unique enjoyment and he won your trust by putting YouTube videos on some of his secrets on making his fun and delicious cakes.

It gives you a chance to show some personality and to show the kind of character you have, and again it gains the clients trust.

That is why I am pro inbound marketing and you should be too. Give yourself a chance to standout from rest of the pack.