2 Social Media Lessons Every Service Provider Should Learn

Here at Louve Notes Media, we do not want you to learn these social media lessons the hard way.  Follow these simple steps to improve your social media marketing strategy today:

Use Meta Description Tags

Meta data can be simply defined as “data about data”.  In Google, when you do a search, the meta data is the little snippet of information below the website URL that tells the reader a little bit about what information is contained on the page you are about to click.  This tiny description is really all you have to convince potential readers to click on your page.  So, your page’s meta description should be interesting enough to make it stand out against the other millions of meta descriptions out there.

Also, you should make sure that each page on your website has its own meta description because each page is about something different.  A good way to increase the probability that someone will click on your site is to promote a free offer in your meta description.  This could be an e-book, a consultation, a seminar or a white paper. Think about it, you love getting free stuff, especially free stuff that will help you grow your business.

Use Links in Every Footer

One way to utilize links in every footer on your page is to link to other pages within your website that are related to the current page.  Make sure that you aren’t doing this:

Like what you just read? Click here to read more about how to grow your small business!

Instead, you should link the entire keyword phrase like this:

Like what you just read? Click here to read more about how to grow your small business!

Google has a ball with links so make sure that the links you are providing to your readers include descriptive keywords that focus on the content of the page you will redirect them to.

Another way to utilize links in your footers is to link to content that you own outside of your website.  This includes your blog, Facebook page, Twitter page, podcasts, and YouTube account.  The specific link, or links, you provide at the bottom of each page should be related to the content on the page.  Since the information you provide for readers on your page should intrigue them to read more, supplying them with related links to what they just read will eliminate any extra work they have to do to read more about a particular subject.  Simplicity is key.