You Don’t Have to be an SEO Wizard to Increase Traffic to Your Website

As a small business owner, one of your goals every month should be to increase traffic to your website.  Gone are the days of the Yellow Pages – can you even remember the last time you looked-up something in the phone book?  Your clients can’t either.  The Internet has made the phone book an endangered species.  So, if you’re not findable by your prospective clients when they Google “fitness and wellness professionals” you don’t exist to them.

you don't have to be an SEO wizard to draw traffic to your website

The first step to getting found as a service professional is to create a dynamic online presence; the fastest most effective way to create that presence is to start a blog.

Starting a blog may seem like a giant task at first.  But it doesn’t have to be so overwhelming.  It should become part of your weekly business routine.  Also, don’t blog about things that you don’t like or your clients may not like.  Blog about what you know and love.  If you do this the rest will follow.  Your readers and subscribers will realize that you are passionate about what you do and that will cause them to trust you and your small business.

Don’t think about writing your weekly blogs as a chore.  Think about it as more of a free marketing tool that you can use to drastically increase traffic to your website.  That’s right – it’s free!  If you already have a website then adding a blog page to that site is a tiny step towards getting the right people to view your site so that you can help them to the best of your ability.

Lastly, make sure you keep your blog up to date.  You should be posting multiple times every week.  But don’t think that you are the only one in your company that should be posting on your blog.  In fact, readers will find it more interesting if you integrate multiple writers into your blog.

For instance, if one of your co-workers is very passionate about the technology your company uses, versus your competitors, let him/her write about that in their weekly blog post.  This way, you don’t have to be the only one to contribute to your company blog, but it will still be updated weekly so that you can increase traffic to your website.

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At Last, Call to Action Ideas that Turn Visitors into Leads

Marketing call to action ideas are crucial to the success of your website, and thus the success of your small business.  A marketing call to action button is a way that you can track potential leads and current customers.

call to action buttons that actually drive traffic to your website

Here are a few tips and tricks on how you can create a highly effective marketing call to action button:

Placement

Your home page should be where you feature most of your call to action ideas.  This is the default place where all of your customers are directed to straight from a search engine.  But beware, do not place too many marketing call to action buttons on your home page.  This will only overload the user and cause them to bounce right off your page.

A vs. B

Build and create a few quality marketing call to action buttons and trade them in and out every week or so.  Take data and statistics on each button and see which one generated more leads that were ultimately turned into customers.  While using Hubspot, they have a really great marketing call to action button that automatically switches a predesigned button with another comparative button.  The Hubspot call to action button generator also collects stats on each button to let you know which button has generated more traffic.

Design

If you are enticing your readers to download a free e-book, put a picture of a book on the actual button.  Simplicity is key.  Use a font color that is readable over the image or over the background color.  No one likes reading bright yellow text on a neon pink background.

Redirection

Where are you sending users to after they click on your marketing call to action button?  Your button should send users to a corresponding landing page where they should then fill out a form.  This form could ask for information such as name, email address, Twitter handle, industry, company role, etc.  Also, if the landing page where you are sending users is meant to achieve a purpose, feel free to ask users specific questions with a fill-in-the-blank answer box.

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See How Easily You Can Get Traffic to Your Site

A little bird told me you want to get traffic to your site.  If I hit the nail on the head, read on my friend!

Create Remarkable Contentsee how easily you can get traffic to your site

No one in the entire world will be drawn to a website that is lacking intriguing content.  In order to get traffic to your site, you need to first draw readers in through the use of creative and innovative ideas.  For instance, on your blog (you do have a blog, don’t you?) for a restaurant, don’t just write posts about your own restaurant.

Instead, blog about current trends in your market including how many restaurants are only serving locally produced food on their menus.

Blog about how you created your latest menu and which company you utilized in doing so.  Maybe you could even get their company to mention your restaurant on their website’s blog.  You scratch their back, they’ll scratch yours.

Now this is not to say that you should never ever post anything about your own restaurant.  You definitely should!  In fact, you should post about upcoming events, recent menu additions, new staff members and restaurant milestones.  But, this should not be your main source of blog content.

Now, some may consider this cheating, but another way that you can get traffic to your site is to see how your competitors are getting traffic to their websites.  It is public information after all.

Another thing to think about is the demographic of the potential customers you are trying to target.  Are they of the younger generation?  If so, they may have an active presence on Facebook and Twitter.  Now, I know that you already have a Facebook page and a Twitter handle for your small business, right?  What you need to do now is engage your readers and create content that they actually want to see and read.

Put up exclusive content on your Facebook page that only users who have “Liked” your page can view.  You can post coupons, secret menu items and extended hours only for your Facebook followers.

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