20 Reasons Why You Should Want More Traffic To Your Website

More Traffic – Less Time

  1. More traffic means more monetary income for your business.
  2. The more people know about what services your small business offers, the more likely they are to become a new client.
  3. When more people know about who you are and what you do, they are more likely to recommend your business to their friends and family.
  4. Consumers in 2012 are more likely to give you their business if you are up to date on the latest technology.
  5. more traffic to your website - Louve Notes Media GroupClients not only want to go to your website to find out about your business, they also want to find out general tips and tricks concerning your area of operation.
  6. There were billions upon billions of searches made on Google in 2011 – don’t you want to partake in that and get more traffic to your website?
  7. By Christmas 2011, 1 in 2 Americans will own a smart phone – This means 50% of the population will have access to the Internet (and your website!) right in their pockets.
  8. The age ranges of Americans who access the Internet every day have spanned from 3 years old all the way up to 100+.
  9. Everyone who is anyone is actively on the Internet.  Get more traffic.
  10. Your customers want to be able to rely on your business to supply them with the information they need on a 24/7 basis – This is possible with a website and blog.
  11. Setting up your website will allow your current customers and clients to see what weekly specials and events you’re currently offering.
  12. Your customer’s lives are extremely stressful – Make the process of going to your website simple and easy in order to become invaluable to your customers.
  13. There are many businesses out there who have confusing websites with little to no information on them – Stand out and create an informational website.
  14. Customers are willing to pay a premium if you make the process of buying a product or a service very simple and intuitive on your website.
  15. When customers refer their friends to you, you need to make a good impression because then it makes the original customer look and feel smart – Customers love that!
  16. Everyone likes free stuff – give your new email subscribers an incentive to sign up with you.  This will give your website more traffic.
  17. There are customers out there who cannot navigate confusing websites but they will not admit that to you because that makes them feel inadequate and they will simply not give you their business – Instead create a logical, simple website that is easy for anyone to navigate.
  18. Customers hate salespeople, but they love to buy things – make this process simple and painless for them.
  19. Most customers will give you anything you ask for as long as you don’t make them feel silly about it.
  20. Customers want you to do all the hard work for them and then they want to take all the credit – this is possible with the design and implementation of an email sign up form on your intuitive website.
by

What is Mobile Marketing?

Essentially, the word “mobile” means capable of being moved.  When you think of marketing and advertising, you may not necessarily associate those two words together.  But in this day in age, when almost every single person walking down the street carries the Internet in their pockets, you as a small business owner need to take advantage of this phenomenon.

mobile marketing with Louve Notes Media GroupThere’s no doubt that you’ve probably seen a few of these funky bar codes pop up in your life over the past few months.  But do you know what they are?  For those of you with smart phones, you can actually use a free “App” to scan this code and it will take you to a website specified by the QR code.

This is a great way to implement mobile marketing into your business strategy.  Face it: people are lazy.  They may not want to type out your entire website name into their mobile browser – those keys are tiny!  Instead, make it easy and simple for your customers to access your website.

Create a large QR code sign and place it at your front desk.  This way, when customers come in to your office they will be able to whip out their smart phones, scan the code and get access to all of the great features that you provide on your website.  They can access your latest blogs, special offers and office hours – all on the go.

Our society is made up of on-the-go people.  They want their information and they want it now.  Your small business needs to be able to give them their information as soon as possible.

by

What is Social Proof & Why it Should Matter to Your Small Business

Social proof is the phenomenon that occurs when we find out that others are doing something that we are not. Just the idea that someone has the scoop on something we care about or about something we don’t know anything about, is enough to make us care.

For some of us, it’s human nature to want to be the first of our friends to reveal news or have the newest technology. As marketers, finding out that your early influencers are – the ones who really care about being the first to know or have something, will put you in front of the curve in harnessing your social proof.

[frame linking=”default” align=”left” type=”simple-shadow”][/frame]

strong social proof helps to grow your business

Launching a product with no social proof is a difficult undertaking. In an article written for Tech Crunch, Aileen Lee describes five types of social proof.

Five Types of Social Proof

  1. Expert social proof – approval from a credible source
  2. Celebrity social proof – Think Pro Active ads on TV- they’ve used several celebrities to “prove” how great their acne medication is.
  3. User social proof – Yelp reviews are an example of user social proof. Reviews,  can impact a company both positively and negatively.
  4. Wisdom of the crowd’s social proof – When we see a packed restaurant, we know it must be good. All of these people can’t be wrong.
  5. Wisdom of your friends social proof – Think about all your social networks and the impact that your friends have on you when you see they’ve liked and/or shared something. You are more likely to “like” or share something that your friends have said was worthwhile or great.

Small businesses and professionals need to understand the importance of social proof. Companies with large amounts of financing have blown launches simply because no one knew enough about what they were trying to do.

Color, a new app that was supposed to connect users using location-based pictures, launched in March of 2011 on Apple and Android devices. However, even with $41m raised from major VC firms backing the company, the launch was a bust.

Color had no user base with which to connect. They failed to not only create a buzz within their target market, they did a poor job creating a need for their app. Users should have been clamoring for its release, but alas, we had no idea why we should want to use it, so of course we didn’t care.

Small business marketing depends on your ability to show that your product or service is the best choice for your target market. Find your early influencers and talk directly to them, they will do most of the leg work after that.

Are you an early influencer for a product or service you love or will you only purchase something if one of the above social proof criteria have been met? Leave a comment and tell us about it.

 

by