7 Inbound Marketing Key Words

Below is a list of inbound marketing keywords that you, as a small business owner, should become familiar with:

1. Search Engine Optimization (SEO) – This is the process of  writing your website focused on specific keyword phrases that you choose based on how your target market searches for you. When optimized well your site will reach the point where it will be amongst the first results pulled up by a search engine.  The more links referring back to your website from quality websites, the more SEO credit you will get.
2. Blog – This is the area of your website that becomes your brand’s thought leadership marketplace. It’s a collection of educational material created specifically for your target market. It’s best to write about solutions and insight to you the problems your target market face. It is a best practice to post blogs a few times a week, with a length of around 300 words.
3. Calls-to-Action (CTAs) – These are buttons on your website for readers to click in order to take an action.  They may say something like, “Click Here to Find Out More”.  These clickable buttons are essentially traceable links that re-direct users to a landing page (see below).
4. Landing Page – A landing page is the page a reader will be re-directed to after they click on one of your CTA buttons. Your landing page should be a page with a form for the reader to fill out.
5. Metadata – This is essentially data about data.  When you search for something using a search engine, the meta data description is the little blurb below the URL that tells you a little bit about what the page is about.
6. Alt Text – This is what a reader can see when they hover their mouse over a picture that you have on your page.  This is the perfect opportunity to get more keywords on your page to increase your SEO.
7. Hash Tag (#) – This is used on Twitter to mark certain popular keywords in your tweets.  You can search hash tags to see what others are tweeting about.