How to Use Twitter to Feature your Staff

As a small business owner, you already know that you should have a Twitter account that should be updated weekly, if not daily.  But have you ever thought of how to use Twitter to call attention to all of your excellent staff members?

Featuring Your Staff

Many of your staff members may already have their own personal Twitter accounts.  But as a staff member at your small business they should also have their own business account correlated with their job.  After that, your small business Twitter account should make weekly posts about their staff.  This can be something simple such as:

“Jennifer Gray, our very own licensed dietician, will be out of the office this week on vacation – enjoy Florida and bring us back some sun!”

Or it can be a little trivia fact such as:

“Did you know that Mathew Jones graduated from UNLV with a 3.90 GPA back in 2007?  Way to go!”

However you want to do it, this will show potential clients that you care about your staff and as a result of that, you will care about them, too.  This will also show your staff that you appreciate them and everything they contribute to your small business every day.  In addition, this gives you, the owner, a chance to introduce your current clients to new staff members that have joined your team.  When you feature each staff member, this also gives your clients the ability to reach out to specific members of your staff with their own Twitter accounts associated only with your small business.