Smart Marketing Ideas for Summer

The summer is the time of year where you want to stay inside to avoid the heat. This is the perfect time to sit down at your computer and get some solid work done for your small business.  Now contrary to popular belief, the summer months are a perfect time to reach out to potential clients or those who have shown interest in your company in the past.

Smart Marketing Means Smart Prospecting

If anyone has ever told you that summertime is not a good time to contact prospective clients because they are “on vacation and don’t want to be bothered,” you should rethink that thought process.  If you follow that rule, you might as well not focus on December or January because “there is too much going on during the holidays.”  If you eliminate prospecting from your summer month’s marketing to-do list, you’ve lost out on an entire quarter of the year that you could have been reaching out to prospects. Don’t fall victim to this pattern.
If your competition chooses to ignore new prospects during the summer months, let them go right ahead. Because your small business focuses on inbound marketing, you know that you’re able to get found no matter what time of year it is. This makes it easier for you to be selected by your prospects. Your leads will not have 40 different companies contacting them to choose their service. Instead you will be one of the few innovators who will actually be able to speak with them on an honest basis, and you’ll already have one foot in the door because they found you.  Remember that Smart Marketing Means Smart Positioning.

Smart Marketing Means Inbound Marketing 

Inbound marketing doesn’t mean bombarding your potential clients with commercials, mail advertisements or phone calls. It’s the exact opposite of that. Inbound marketing is smart marketing. Summer inbound marketing is making sure you’re found by those who need your help. Let your prospects know your business exists by taking the time during these lazy days of summer to do effective keyword research and get your website optimized. So that when your prospects search for you, you’re right where they need you to be.