Want More Traffic to Your Website? Use Customer Reviews

All Feedback is Good Feedback

A great way to make your website more reliable and trustworthy is to post customer feedback on your page.  Implementing a sidebar on your homepage will allow your readers to see actual review without scrambling around your page to find them.  If you’ve ever purchased an item online, you know that customer reviews of that product are a huge influence of whether you will purchase or not.  Use this strategy on the website for you small business.

Here are a few items to consider when posting your customer feedback:

• Ask and you shall receive: Ask your loyal, satisfied customers to submit a brief review of your services for your website.  You can even include their information, if they give permission.  If another company submits a review, you should post their website – a perfect “you scratch my back, I’ll scratch yours” situation.
• DO NOT post your own factory-made reviews: This is a dishonest way to promote your business, and your readers will be able to tell.  It will achieve the exact opposite of what you are trying to achieve: customer loyalty and trustworthiness.
• Remember that all feedback is good feedback: If you get one bad review, take that as a learning experience and improve upon the points mentioned in the review.  Personally respond to the reviewer to follow up to see how you can improve.  Also, never ever delete comments or reviews.  This is distasteful and is not an honest way to achieve a successful smart marketing campaign.
• Praise the proud: When you get an exceptionally fantastic review, mention their name/business name on your site.  Send them a very grateful email or letter saying how happy you are that they are satisfied with the work your company has done for them.  Give them more incentives as well so that they continue to come back, and so that they spread the word to their friends and family.

For more tips and excellent resources, attend our 8 Week Smart Marketing Webinar every Tuesday!