You Don’t Have to be an SEO Wizard to Increase Traffic to Your Website

As a small business owner, one of your goals every month should be to increase traffic to your website.  Gone are the days of the Yellow Pages – can you even remember the last time you looked-up something in the phone book?  Your clients can’t either.  The Internet has made the phone book an endangered species.  So, if you’re not findable by your prospective clients when they Google “fitness and wellness professionals” you don’t exist to them.

The first step to getting found as a service professional is to create a dynamic online presence; the fastest most effective way to create that presence is to start a blog.

Starting a blog may seem like a giant task at first.  But it doesn’t have to be so overwhelming.  It should become part of your weekly business routine.  Also, don’t blog about things that you don’t like or your clients may not like.  Blog about what you know and love.  If you do this the rest will follow.  Your readers and subscribers will realize that you are passionate about what you do and that will cause them to trust you and your small business.

Don’t think about writing your weekly blogs as a chore.  Think about it as more of a free marketing tool that you can use to drastically increase traffic to your website.  That’s right – it’s free!  If you already have a website then adding a blog page to that site is a tiny step towards getting the right people to view your site so that you can help them to the best of your ability.

Lastly, make sure you keep your blog up to date.  You should be posting multiple times every week.  But don’t think that you are the only one in your company that should be posting on your blog.  In fact, readers will find it more interesting if you integrate multiple writers into your blog.

For instance, if one of your co-workers is very passionate about the technology your company uses, versus your competitors, let him/her write about that in their weekly blog post.  This way, you don’t have to be the only one to contribute to your company blog, but it will still be updated weekly so that you can increase traffic to your website.