A Common Marketing Mistake Made by Most Service Professionals

Like most service professionals, you spend the majority of your time finding clients and the rest of your time, serving the clients you’ve been fortunate enough to find. You are in business to help people; the problem is you are unable to spend most of your time doing what you love to do because you spend so much time trying to find clients to serve. Avoiding this common marketing mistake made by many service professionals, can prove useful in freeing up more of your time to serve your clients.

Many service professionals have a poor website strategy or no website strategy at all. Your only focus on your website was while it was being designed, but after it was finished you haven’t paid much attention to it. And some service professionals haven’t even bothered to have a website, eliminating them from the competition altogether. However in this internet savvy day and age, having a website is a start, but it’s not enough to convince a potential client to work with you. This is where having a website strategy will set you apart from your competition. Strategically using your website as a lead-generating tool is a key factor in maintaining the flow of clients that you want for your business. The first step in creating this strategy is knowing what you want your prospective client to do when they get to your website and the next step is having something to offer them for doing what you want.

For example, you may want them to sign up for your blog or monthly online newsletter. Have a form on your front page and a call to action button that tells them what you want them to do and ask them to sign. In return for signing up (and giving you their name and/or email address) you could offer a download of something you know they may find useful like a video demonstrating the value your clients receive from working with you, or a coupon for a small percentage off their initial consult or service.

The ideas are limitless, but always remember to provide a ton of value to your prospects (and your current clients) and your website will generate leads on a continuous basis.