And why they don’t have to There is something magical about starting a business. The fulfillment of creating a solution to a need that a number of people have and getting paid for it is pretty fantastic. So you start a company because you want to do this magical thing forever, but then you realize […]
As a small business owner your ultimate goal is to grow your business. The way you do that is by reaching out to as much of your target market as you can and connecting with them in a way that relates to their needs and wants. No matter who your target market is, consumers are […]
Use social media if you want to grow your business, pay attention. As a small business owner, you know it should be a part of your marketing mix, but what you may not know is how to get the most out of it or even how to use it at all. There are several different […]
Article first published as Are You LinkedIn? on Technorati. After eight years of being the social media hot spot for business professionals, LinkedIn reached its 100 million user mark. However, there are many service professionals who still don’t get LinkedIn’s full value. Pay to Play Unlike Facebook and Twitter, LinkedIn offers a more corporate, professional feel. There is a subscriber […]
Conversion to get more leads: You’ve done a great job optimizing your website using keywords and your site is getting more traffic, but none of that traffic is leading to any new customers. Now what? It’s simple, now your goal is conversion. Offer your visitors something and convert your visitors into leads. The only way to […]
One of the main objections that health and fitness professionals have toward blogging is “I don’t have time to blog.” the other is, “I hate to write.” Creating content for a blog doesn’t have to come in written form. Engage your target market in the way that’s most authentic to you. If writing a blog […]
As a service professional, managing your small business marketing is one of your many responsibilities. With so many tools that measure site visits, tweets and blog subscribers, it’s easy to know that your content or your video was interacted with, but do you understand what the interaction is telling you about your prospect? Do it […]
Optimize your website: So you’ve got your keyword and content strategy done and you want to make the most out of the words you’ve chosen and increase your website’s chances of ranking for those keywords. Search Engine Optimization is the way to do this. It’s a fancy way of saying you want to make the best use of […]
There are many great quotes that reiterate how important a well-crafted plan is to success. If you choose the right goals from the beginning, you can help your business grow immensely. “A good plan is like a roadmap, it shows the final destination and usually the best way to get there” -H. Stanley Judd. As […]
Internet marketing is used by smart business owners who understand the power of inbound marketing strategies. Inbound marketing strategies give service professionals a clear, measurable way to get more clients and build a sustainable business. It has proven to be a more cost-effective way to boost search engine rankings, generate quality leads and drive website traffic. According […]