Inbound Marketing Blueprint-Step 4 Leads

Conversion to get more leads: You’ve done a great job optimizing your website using keywords and your site is getting more traffic, but none of that traffic is leading to any new customers. Now what? It’s simple, now your goal is conversion. Offer your visitors something and convert your visitors into leads. The only way to grow your business is to have something to offer your site visitors.

Step 1. Choose Your Offer. 

This is the most important component of any campaign. The offer is what drives everything else. If your offer is unattractive nothing else matters. The offer is designed to start a conversation so that you know what your visitor is interested in. This way when they are ready to make a purchase, you know what to offer them.

If you’re a gym owner you want to create offers that will appeal to a wide array of athletes, each offer is for a different product or service, and knowing what offer has the most appeal is useful in getting to know your website visitors.

Step 2. Create a Call to Action

After you’ve chosen your offer, decide on your call to action. A call to action is an image or button that grabs the attention of your reader and tells them to take an action. The button or image directs them to a landing page (a page with a form to fill out) where they will give you their information. They have now been converted to a lead. If you have an awesome call to action, you’ll have an awesome conversion rate, which means your website will generate more leads.

Step 3. Create a Landing Page. 

Once you’ve decided on your call to action, it’s time to setup the landing page that it will be linked to. Remember, this is the page that converts your visitors into leads. Landing pages house the forms that collect the information from your target market. It should be clean and relevant to the call to action that directed your reader to the page and it should give clear instructions on what they need to do to receive the offer.

Step 4. Test, Measure and Repeat…again and again.

Offers + Calls to Action + Landing Pages = Conversion. What’s important to recognize is that this works exponentially so more is always better. Having a diverse mix of offers allows you to get a better understanding of what your readers are attracted to and it also gives you more conversion opportunities.