Why Service Professionals Should Use Internet Marketing

Internet marketing is used by smart business owners who understand the power of inbound marketing strategies. Inbound marketing strategies give service professionals a clear, measurable way to get more clients and build a sustainable business. It has proven to be a more cost-effective way to boost search engine rankings, generate quality leads and drive website traffic.

According to the 2011 State of Inbound Marketing a report published by HubSpot, an inbound marketing software company:

Inbound Marketing Continues to be the Low-Cost Advantage 

Businesses that spent half or more of their marketing budget on inbound marketing activities spent 62% less per lead than businesses spending half or more of their marketing budget on outbound channels (direct mail, billboards, radio and TV ads).

Blogs and Social Media Are Legitimate Lead Generators. 

Blogs and social media are leveling the marketing playing field. According to a survey done by HubSpot of 644 professionals familiar with the marketing of their business, 57% of businesses that use a blog stated that they were able to generate leads from that blog that turned into customers.

Service professionals who do not blog are in minority in the business community

According to the survey from 2009-2011 businesses with blogs grew from 48% to 65%. Businesses who have blogs consider it to be an integral part of their marketing mix.

Blogs, social media and organic search remain the least expensive method of lead generation.