Entries by Mikaela Louve

Inbound Marketing Blueprint: Keywords

Design a keyword and content strategy. This is where you start to build the content marketing blueprint of your inbound marketing plan. Keywords or keyword phrases are what someone searching for your product or service would type into Google (or yahoo or Bing). This is why you create your underlying marketing message first. Think about the […]

How to Create Your 2011 Inbound Marketing Blueprint

If you don’t already have your Inbound Marketing Blueprint written down, it’s time to get a move on! The last thing you want to do is “wing it”. Here is a step by step how-to. Don’t skip ahead; each step depends on the one before it. Step 1 Create Your Underlying Marketing Message This is […]

7 Ways to Jump-Start Your Small Business Marketing

Which ones are you doing? As the new year begins, it’s natural for you to begin to reflect on the accomplishments and failures of the year past. As a small business owner this of course includes reflection on your business accomplishments and failures as well. With only a few weeks left in the year, it’s […]