Having years of experience sounds like a resume booster that could put you ahead of others when you’re looking for a job, but the tech platform JumpCrew intentionally recruits people without a sales background to sell its social media marketing services.

Launched in 2016, cofounder David Pachter says his company’s initial inclination was to recruit people with as much experience as possible.

“We couldn’t afford to hire many of them, so we decided to get as many experienced people as we could and then blend them with folks who were talented enough to pick it up,” he says.