Do You Know How to Use Twitter for Branding?

Over 40% of small businesses who use inbound marketing have acquired a customer through social media or blogs.  That’s 40%!  If you don’t have a Twitter account for your small business, you’re missing out on 40% of new clientele.

Now, you know what branding is: a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.  The idea is to have people think that your small business is the only one who can solve their problems.  It’s not so much about proving that you are better than your competitors.  It’s more about showing people that you can and will reliably solve their problems.

A great way of how to use Twitter for branding is to get your name out there to build your brand.  When other fellow tweeters follow you on Twitter, it is just like giving them the inside scoop every time you tweet something.

When your dental practice is having a one day discount on yearly check-ups, Tweet about it.  This allows your followers to be “in the know” when it comes to discounts and specials.

People like companies who are current and who use recent technology.  This instills a sense of familiarity so that they learn to trust you and your brand.  Twitter is a great way to stay with the times and send out quick messages to your followers.

Essentially, your message can be delivered directly to your follower’s cell phone.  Your message will be sitting in their pocket seconds after you send it!  Think about this versus mailing out a flier that will ultimately end up right in the trash.

Where would you rather be: your customer’s trash bin, or your customer’s pocket.  The choice is yours, and Twitter is the way to begin.