How to Create an Effective Marketing Call to Action

Marketing call to action buttons are crucial to the success of your website, and thus the success of your small business.  A marketing call to action button is a way that you can track potential leads and current customers.  Here are a few tips and tricks on how you can create a highly effective marketing call to action button:

Placement: Your home page should be where you feature most of your call to action buttons.  This is the default place where all of your customers are directed to straight from a search engine.  But beware, do not place too many marketing call to action buttons on your home page.  This will only overload the user and cause them to bounce right off of your page.

A vs. B: Build and create a few quality marketing call to action buttons and trade them in and out every week or so.  Take data and statistics on each button and see which one generated more leads that were ultimately turned into customers.  While using Hubspot, they have a really great marketing call to action button that automatically switches a predesigned button with another comparative button.  The Hubspot call to action button generator also collects stats on each button to let you know which button has generated more traffic.

Design: If you are enticing your readers to download a free e-book, put a picture of a book on the actual button.  Simplicity is key.  Use a font color that is readable over the image or over the background color.  No one likes reading bright yellow text on a neon pink background.

Redirection: Where are you sending users to after they click on your marketing call to action button?  Your button should send users to a corresponding landing page where they should then fill out a form.  This form could ask for information such as name, email address, Twitter handle, industry, company role, etc.  Also, if the landing page where you are sending users is meant to achieve a purpose, feel free to ask users specific questions with a fill-in-the-blank answer box