How to use Social Media as a Marketing Tool for your Small Business

A simple way to use social media as a marketing tool for your small business: You’ve seen these little blocks before, right?  Do you know what they are?  They are actually Quick Response Codes.  Smart phone users can scan the code with their phones and it will automatically take them to a website.

Go ahead, scan the code on the left with your smart phone to see where it takes you!

Now, how can you use this social media as a marketing tool for your small business?  Change posters hanging in your office that are advertising your social media sites such as Twitter and Facebook.  Instead of having users type in the name of your business into search bars on each different social media site, they can simply can this QR code and users are automatically directed to your business’s site.

Another way to incorporate QR codes into your business is to create an event on Facebook, such as “Wear Favorite NFL Jersey to Your Appointment and Get 10% Off of Your Services”.  Then when you advertise for the event, you can just put the QR code on your posters.  This is just a simple way to use social media as a marketing tool for your small business.

Another way to advertise for your event could be so simply have a large QR code on the center of the poster and have the words, “Will You Be There?” written across the top.  This will create a sense of urgency along with a bit of suspense for your clients.  Putting a poster like this in your office or waiting room will give patients something to do while they wait.