How to use Twitter Icons for Small Business

As a small business owner, your small business should own a Twitter account and it should be used on a regular basis to maintain contact with your customers or prospective customers.  But do you know how to present yourself on Twitter as far as your icon and profile goes?

Your social media marketing profile is representing your small business, and your Twitter icon should embody the feel of your small business.  The worst thing that your Twitter followers want to see is that horrible Twitter egg icon.  This shows your customers that you haven’t put much thought or care into the way you present yourself online.  Break out of your Twitter shell!

If you have a logo already, you should use that accordingly.  This allows customers to recognize your brand and your company easier.  But what if you don’t have a set logo yet?  Simple, just create your own icon that features the name of your business.  This is your chance to think outside of the box you are currently in.  There are many free online photo editing websites, such as www.picmonkey.com, that will allow you to design your icon to the exact size Twitter requests.  Amazing!

Regardless of what your icon is, it needs to look professional.  If it is a picture of the front of your business’ building, make sure it is in focus and that it is not pixilated at all.  This also shows carelessness.  Also, you want Twitter followers to be able to tell what is portrayed in your image.  If, like above, you have a picture of your building, don’t take the picture from across the street leaving a lot of empty space on the sides of the icon.  Make your icon relevant to your business so that people don’t have to guess what your icon represents.

Twitter icons are small real estate spaces where you can either make or break that connection with a future Twitter follower who you hope to turn into a customer.  Don’t let a substandard icon take over your Twitter any more.  Vamp up your icon and get more followers today, who will turn into leads tomorrow.