How to Use Twitter in Your Smart Marketing Plan

Many large businesses have an automated service connected to their Twitter accounts, but how can you successfully reach your potential customers if you’re not engaging with them live? Consider this, on average your followers are also following over 100 Twitter accounts, and chances are they are not reading every single tweet that comes their way.  However, many will most certainly read a tweet with a “@ mention” of their Twitter handle. Make it a point to engage some of your audience personally every day. Respond to something they are tweeting about or @mention them in a tweet of your own, or retweet (RT) one of their tweets. A nod in their direction could go a long way.

This can be a very simple and very effective way to increase your smart marketing effectiveness on Twitter.   A great idea is to ask potential clients about a specific problem they face and how your business or company could help them to solve that problem.  For example, if you are a gym owner, you could send out the following tweets:

• What would you like to have at your gym?
• How much are you willing to pay for a gym membership that you are fully satisfied with?
• How often do you make a purchase after receiving a free trial?

Getting feedback from your potential clients is priceless.  You will know exactly what each person is looking for when they are scouting out a gym.  This inbound marketing tactic will take your business to the next level because your potential clients will see that you actually care about the services they want.

Let’s get started right now: What do you struggle with in your online marketing? Comment below so that we can help find the best solution for you!