Setting Goals for your Small Business Marketing Plan

As our USA Women’s Soccer team came in 2nd place to Japan in the World Cup, now is a great time to think about setting goals for your small business.  The team is simple proof that persistence and dedication will always pay off in the end: check out Hope Solo, USA’s goalie, with that awesome save!

Short Term Goals

Setting goals that will occur within the next three months should be classified as short term goals.  Do you have too much on your plate and you can never seem to keep up? Perhaps one of your short term goals should be to hire additional staff members.  A simple way to do this is to hire an intern or two.  There are many, many college students out there who are looking to get job experience and who are willing to work for your small business.  But they may not know you are out there and looking for help.  Get on your local college job posting and listing website and put up an ad for the positions you are currently looking for.

Another great short term goal your small business can focus on is building a better website.  How do you know if your business currently has an influential web presence?  Simple: search for your business using a search engine (Google, Bing, Yahoo, etc.).  But do not just use the name of your business.  Use specific keywords that are related to what you do and where you practice.  For example, go to Google and type in “inbound marketing business Las Vegas”.  Louve Notes Media Group shows up on the #2 spot!  We want this same success for your small business.

One thing that many businesses all over the world try to do every day is to spend less money and see more results.  With inbound marketing this is finally possible.  In order to see results your business will need to improve its website to the point where customers will not have to dig through dozens of links on a search engine to find your company.  Are you having trouble with this?  Check out our FREE 8 Week Smart Marketing Webinar Series.  We will be there to answer any questions you may have that are targeted directly at your small business needs.business currently has an influential web presence?  Simple: search for your business using a search engine (Google, Bing, Yahoo, etc.).  But do not just use the name of your business.  Use specific keywords that are related to what you do and where you practice.  For example, go to Google and type in “inbound marketing business Las Vegas”.  Louve Notes Media Group shows up on the #2 spot!  We want this same success for your small business.