Smart Marketing: Tune Your Blogs to Current Times

Update Your Twitter

As a small business owner, you should have a current and frequently updated Twitter account for smart marketing.  But it is really about how you use this account that will get you the new clients you really want.  If you just login to the account once a week, your impact on the Twitter community is not going to be great enough to catch anyone’s eye more than once.  You will be discarded and never thought of again.

Instead you should update and connect with others on your Twitter account on an everyday basis.  The goal is to have your message read.  You want your message to be read more than the average Twitter account.  Make sure you are following solid Twitter accounts, and not spamming robots.  You can even use TwitterGrader to measure your Twitter influence.

When to Tweet

Also remember that there are far less tweets over the weekend.  This also means there are probably twice as many tweets on Mondays.  Do you want your message to get lost amongst the chatter?  Probably not, so send out your most important messages in the middle of the week, once the Monday Twitter excitement has passed.

Now, this is not to say that you shouldn’t tweet from Saturday to Monday.  Exactly the opposite actually: this is where you can use an automated Twitter service to reach those who are checking their Twitter accounts on those days.  You can schedule when you want your message to go out.  Just make sure to check later if that message had any significant impact on your followers and potential clients.

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