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How To Become an Expert Marketer in Less Than 10,000 Hours

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Many people have heard the theory proposed by Malcolm Gladwell that it takes 10,000 hours of dedication and practice to become an expert at anything. In a 40 hour work week, assuming you work all 52 weeks, to reach that 10,000 mark it would…
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Is Your Content Heisman Worthy?

Last weekend Johnny Manziel, or Johnny “Football” as the college world knows him by, was announced as the 2012 Heisman Trophy winner. What is so significant and special about this year’s award is that it was between a defensive player,…
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Presidential Edition: How to Convert Potential Customers into Leads

Last night you were probably watching one of three things: The NLCS playoff game, the MNF game, or the final Presidential Debate. Granted, the results showed that this was the least viewed out of the three debates; that statistic was moot in…
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Would You Pay For a Facebook Post?

Facebook is something we all have in common, because everyone has one. After you meet someone for the first time, it is acceptable to add them as a friend on Facebook. Even if it is likely that you will never meet that person again, you can…
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How To Use Keywords Effectively

Keywords in a blog do not just show the reader that you have an impressive vocabulary, it is the reason the reader is, most likely, reading your blog in the first place. When you are thinking of writing a blog or designing a new landing page…
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How to use Calls-To-Action and Landing Pages

A lot of websites use different types of tactics to attract customers. Some ways are obvious such as ads or offering special discounts, but others are much more subtle. One of the ways to intrigue customers without shoving it in their face is…
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