What is Mobile Marketing?

Essentially, the word “mobile” means capable of being moved.  When you think of marketing and advertising, you may not necessarily associate those two words together.  But in this day in age, when almost every single person walking down the street carries the Internet in their pockets, you as a small business owner need to take advantage of this phenomenon.

There’s no doubt that you’ve probably seen a few of these funky bar codes pop up in your life over the past few months.  But do you know what they are?  For those of you with smart phones, you can actually use a free “App” to scan this code and it will take you to a website specified by the QR code.

This is a great way to implement mobile marketing into your business strategy.  Face it: people are lazy.  They may not want to type out your entire website name into their mobile browser – those keys are tiny!  Instead, make it easy and simple for your customers to access your website.

Create a large QR code sign and place it at your front desk.  This way, when customers come in to your office they will be able to whip out their smart phones, scan the code and get access to all of the great features that you provide on your website.  They can access your latest blogs, special offers and office hours – all on the go.

Our society is made up of on-the-go people.  They want their information and they want it now.  Your small business needs to be able to give them their information as soon as possible.