Why Fitness and Wellness Professionals Are Invisible Online

Gone are the days of the Yellow Pages. Can you remember the last time you looked-up something in the phone book? Neither can your clients. The internet has made the phone book an endangered species. So, if you’re not findable by your prospective clients when they Google “fitness and wellness professionals” you don’t exist to them.

The first step to getting found as a service professional is to create a dynamic online presence. And the fastest most effective way to create that presence is to start a blog.

Why is blogging effective for fitness and wellness professionals?
Short answer––a blog makes the search engines happy. Blogging is a great way to drive traffic to your website (you do have a website, right?) and the search engines really like the daily content that blogs produce. What this means for you is that by keeping the search engines happy by posting to your blog once a day, you become more visible online.
An effective business blog article attracts and converts visitors into leads
So you’ll know if your blog is effective by the amount of visitors you receive and whether or not you’re able to turn some of your blog traffic into leads. If you want to attract the most ideal potential clients for your business, focus the message of your blog to speak to whoever your ideal client is. Who you’re talking to with your blog is really important in determining its effectiveness as a lead-generating tool.

Maximize the effectiveness of your blog

Hire the right blogger or take a copywriting course. Poor writing will not engage your potential client base. It may actually scare them off. Having someone on staff or using an outside expert may increase the effectiveness of your blog

Blog frequently. A study done by HubSpot, an inbound marketing software company, found that 90 percent of businesses who blog at least once a day have acquired a customer from their blog.

Use your social media networks to promote your blog. When you post your blog, let everyone know. Tweet it, post it to your Facebook page, publish it to LinkedIn, just be sure that you’re getting the word out that you’re blogging.

Write engaging and relevant content. This may seem like a given, but it’s so important it bears repeating. Know who you intend to connect with and what you want to say to them. Who are you aiming to engage? If your target audience is middle-aged men who want to look 25 again, then your message should speak to them in their language.

Blogging is one of the most effective ways for fitness and wellness professionals to establish themselves as experts in the industry.