Three Ways to Tell if You’re Scared Twitless
Social media marketing has become a key term for most small business owners who are trying to engage consumers. By now it’s fair to say that if you’re living a remotely “normal” life, that you’ve heard of social media networks like Facebook, Twitter and LinkedIn.
It’s also fairly reasonable to say that you know a few people who use these networks for business or because they like keeping up with their friends, kids or stalking a crush.
If you’re not one of the over millions of small business owners who use Facebook, Twitter, or LinkedIn you might be afraid of social media. Here are a few other ways to tell.
You might be afraid of social media marketing if you’ve set up accounts on Facebook, Twitter and/or LinkedIn over six months ago and still don’t know what to do with them.
This is called social media marketing paralysis and there is help for this condition.
First, figure out why you want to use each of the networks. If you don’t go in with a plan of action you’re sure to remain paralyzed. Understand how your social media marketing fits in with the rest of your marketing plan, and choose the network that best suits you and your business. Contrary to popular belief, you don’t have to be on Facebook. Maybe most of your target market is on Twitter. Find the channel that works best for you and take advantage of it. If you don’t want to, hire someone, you can’t afford not to.
You might be afraid of social media marketing if you pretend you don’t want your business taking part of the social media marketing “fad”.
We call this social media marketing denial.
Once you face the fact that social media marketing is here to stay and that 67% of businesses who use social media have gotten new customers from it, you’d be wise to develop your plan of action. Warning: not developing a plan of action may result in social media marketing paralysis. See above.
You may be afraid of social media marketing if you find yourself sitting at your computer watching your Twitter feed scroll by trying to figure out how and when you should jump into the conversation.
This could best be described as playing social media marketing chicken.
If you’ve already defined your social media marketing plan, then you know what you’re looking for as far as a return on your time spent on social media marketing. So, jump in the conversation. Show how valuable you are, not by offering your products and services, but by answering questions and making life easier for some of your fans and followers.
If all or some of these fears describe you, there is help. You can register for our free webinar series: Smart marketing for Smart Business – live every Tuesday through August 23rd.
This Tuesday – August 9th – we will be showing small business owners how to set up your social media networks as well as best practices in engaging your target market.