Your Inbound Marketing Blueprint Should Have You on the Road to Success

As a small business owner you are constantly trying to cruise on the road to success.  Are you using the latest technologies to help you do this in the simplest way possible?

In order to organize your online marketing efforts, here is a simple blueprint that can aid you on your quest to marketing nirvana:

CONSTANT SOCIAL MEDIA INTERACTION

You’ve heard of social media sites like Twitter, Facebook and LinkedIn, right?  So why aren’t you increasing the number of people you influence on a daily basis?  Facebook is a great way to get your name out there for potential customers to find out more information on who you are and what your small business does.

Twitter is a fantastic tool that should be used multiple times per week so that current followers can see that you are actively participating in their conversation.  If someone follows you, follow them back.  If someone mentions you in their tweet, thank them!  This is a perfect way to engage with your readers and show them that you really care.

KEYWORD OPTIMIZATION

Find out how people are finding you based on organic searches.  If they are mainly finding you based on your location, job description or name, personalize your website to include these keywords as much as you can.  For example, if you are a beauty salon owner, users may be finding your website online by searching for “best beauty salon in Las Vegas”.  If so, include that long-tailed keyword on the front of your homepage where all of your clients will see it.  But get creative about it.

Instead of simply adding that keyword to your homepage in text form, implement it into your website in the form of a poll.  Ask users this: “Do you think we are the best beauty salon in Las Vegas?  Tell us why and you will be entered into a drawing for a complimentary beauty salon service!”  Make your offer irresistible and something that you would actually follow through with if you were a client.  Entice your readers so that they are interested, and then follow through with a simple reward.