Like most service professionals, you spend the majority of your time finding clients and the rest of your time, serving the clients you’ve been fortunate enough to find. You are in business to help people; the problem is you are unable to spend most of your time doing what you love to do because you […]
There are few service professionals today who don’t need more clients. Here are four ways that can help you grow your business. Automate and create systems. Having a system in place from the start helps your clients to trust you more. From infants to seniors, human beings like to operate within the parameters of a […]
Gone are the days of the Yellow Pages. Can you remember the last time you looked-up something in the phone book? Neither can your clients. The internet has made the phone book an endangered species. So, if you’re not findable by your prospective clients when they Google “fitness and wellness professionals” you don’t exist to […]
Design a keyword and content strategy. This is where you start to build the content marketing blueprint of your inbound marketing plan. Keywords or keyword phrases are what someone searching for your product or service would type into Google (or yahoo or Bing). This is why you create your underlying marketing message first. Think about the […]
If you don’t already have your Inbound Marketing Blueprint written down, it’s time to get a move on! The last thing you want to do is “wing it”. Here is a step by step how-to. Don’t skip ahead; each step depends on the one before it. Step 1 Create Your Underlying Marketing Message This is […]
Which ones are you doing? As the new year begins, it’s natural for you to begin to reflect on the accomplishments and failures of the year past. As a small business owner this of course includes reflection on your business accomplishments and failures as well. With only a few weeks left in the year, it’s […]