Expand Your Business in a World Powered by Text

Improving the functionality of your business can be easily accomplished by using the most powerful resource available: text.  Check out these simple ways you can expand your business today:

Text Your Customers

If you have customers who use the text messaging capabilities of their cell phones, you should take advantage of this opportunity to get out information about your business.  This can be done tactfully and not very often.  However, you don’t want your customers to get annoyed with too many text messages to the point where they unsubscribe from your service, so keep it simple.  Text messages can be used to confirm appointments, alert clients of promotions and new products.  This doesn’t have to be a mandatory service, but there are many benefits.  You don’t have to waste your time calling them, perhaps having to leave a message with a call back number.  Text messages allow customers to respond to appointment confirmations with a simple ‘yes’ or ‘no’ when they have the time.

Blog, Blog, Blog

In a world driven by search engines, this is how your business will get found.  Search engines use the words searched to the website with the most matched results, so you should add as much relevant text to your website as possible.  This can be done by blogging weekly about topics that your customers will find interesting.  You want your blog to spark interest and start conversations among your reader.  This will initiate comments and personal dialogue between you and your current clients, as well as future clients.  Also, make sure to always respond to customers’ comments by using their first name.  This adds a personal touch that many customers are not accustomed to.  Also, making the text of your blog the boring old Arial or Times New Roman is not interesting for readers.  Find a font that represents your business, but that is also easy to read.  Adding subtle colors never hurt either.

Make Information Readily Available

Allow customers to find out everything they can about your business/service on your website.  This should include prices, phone numbers, fax numbers, address and services offered.  Including a personalized staff page will also entice customers to give you a call or send you an email.  Make this page personal with professional photographs as well.  Do not make any of this information hard to find because if customers have to blindly search for a few minutes around your page, they will simply leave. With technology playing such a large role in our lives these days, it is important to give your customers a technologically advanced experience such as providing the option of booking appointments online.  This is convenient for customers and will save you time every day.