Leap Day Calls to Action

At the end of this month, we will actually be observing February 29, a day usually not in our yearly calendars.  But do you know the reasoning behind leap year?  Basically, it takes the Earth 365 days and 6 hours to complete an entire revolution around the sun.  Therefore, leap day occurs every 4 years to account for the 6 hour difference (6×4=24).  Fun fact: people born on leap day are known as “leaplings”.  But enough of a  lesson for today…

Since this day only occurs every 4 years, you should run a promotion that celebrate the rare occurrence of this day.  Here are a few marketing ideas for to gather traffic to your website on Leap Day:

• The 29th person to subscribe to your blog will win a free e-book
• 29% discount sales
• Customers born on 2/29 will receive a complimentary facial
• Host a “Leaping Competition” at your gym to see who can jump the highest/farthest
• Donate 2.9% of your profits for the day to a local charity
• Give out freebies to your customers at 2:29pm
• Give every customer a “Leap coupon” that will allow them to come back on 3/1 for a 29% discount on any product or service