Leap Day Calls to Action

At the end of this month, we will actually be observing February 29, a day usually not in our yearly calendars.  But do you know the reasoning behind leap year?  Basically, it takes the Earth 365 days and 6 hours to complete an entire revolution around the sun.  Therefore, leap day occurs every 4 years to account for the 6 hour difference (6×4=24).  Fun fact: people born on leap day are known as “leaplings”.  But enough of a  lesson for today…

Leap Day calls to action - Louve Notes Media GroupSince this day only occurs every 4 years, you should run a promotion that celebrate the rare occurrence of this day.  Here are a few marketing ideas for to gather traffic to your website on Leap Day:

  • The 29th person to subscribe to your blog will win a free e-book
  • 29% discount sales
  • Customers born on 2/29 will receive a complimentary facial
  • Host a “Leaping Competition” at your gym to see who can jump the highest/farthest
  • Donate 2.9% of your profits for the day to a local charity
  • Give out freebies to your customers at 2:29pm
  • Give every customer a “Leap coupon” that will allow them to come back on 3/1 for a 29% discount on any product or service
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Show Your Blog Some Louve

Love your blogThis Valentine’s Day, show your blog some Love by following these simple steps:

  1. Love your blog by updating on a weekly basis – if you don’t, who else will?
  2. Answer and respond to the comments left by your loving readers
  3. Make sure your sharing buttons are up to date with the latest social media sites (Google+ and Tumblr)
  4. If you have a reader comment on your blog, comment on their too!
  5. Ask a trusted blogger to write a guest blog for your site – maybe they’ll ask you to do the same
  6. Change your background, but keep with your company’s colors and theme
  7. Write about what your customers want to read about
  8. Include current events and some pop culture references to engage your current readers and collect new readers
  9. Make sure to have multiple bloggers contributing to your blog – everyone blogs differently, so this will appeal to a wide range of audiences
  10. Don’t shamelessly promote your business every chance you get – social media etiquette is key
  11. No one is going to read 4 pages of solid text – make your posts 200-400 words and break up the text with relevant images
  12. Get your own domain name – don’t use a subdomain from a hosting website:www.YourAwesomeSite.wordpress.com vs. www.YourAwesomeSite.com This tells your readers that you are serious and professional about your site
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