All Feedback is Good Feedback A great way to make your website more reliable and trustworthy is to post customer feedback on your page. Implementing a sidebar on your homepage will allow your readers to see actual review without scrambling around your page to find them. If you’ve ever purchased an item online, you know […]
The summer is the time of year where you want to stay inside to avoid the heat. This is the perfect time to sit down at your computer and get some solid work done for your small business. Now contrary to popular belief, the summer months are a perfect time to reach out to potential […]
As our USA Women’s Soccer team came in 2nd place to Japan in the World Cup, now is a great time to think about setting goals for your small business. The team is simple proof that persistence and dedication will always pay off in the end: check out Hope Solo, USA’s goalie, with that awesome […]
Below is a list of inbound marketing keywords that you, as a small business owner, should become familiar with: Search Engine Optimization (SEO) – This is the process of writing your website focused on specific keyword phrases that you choose based on how your target market searches for you. When optimized well your site will reach […]
As a small business owner, your marketing is the heartbeat of your business and is what’s used to increase the number of current customers you have. It’s vital that you understand the way marketing changes and know what the most effective way is to communicate with your target market. With dramatic increases in technology over […]
Many large businesses have an automated service connected to their Twitter accounts, but how can you successfully reach your potential customers if you’re not engaging with them live? Consider this, on average your followers are also following over 100 Twitter accounts, and chances are they are not reading every single tweet that comes their way. […]
Update Your Twitter As a small business owner, you should have a current and frequently updated Twitter account for smart marketing. But it is really about how you use this account that will get you the new clients you really want. If you just login to the account once a week, your impact on the Twitter […]
As a small business owner, you already know that you should have a Twitter account that should be updated weekly, if not daily. But have you ever thought of how to use Twitter to call attention to all of your excellent staff members? Featuring Your Staff Many of your staff members may already have their […]
With revolutions in today’s technology, an astounding 50% of American’s own a smart phone. This is a fact that you, as a small business owner, need to keep in mind as you create your smart marketing campaign. You need to realize that a smart phone user carries the internet in their pocket. This is vital […]
As we learned last time in our previous smart marketing post, Call to Action, or C2A, buttons are helpful in tracking progress of potential customers to clients. They are also useful for enticing new website visitors to learn more about your small business. Below are some valuable tips for placement of your calls to action […]