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What is Inbound Marketing?

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As a small business owner, your marketing is the heartbeat of your business and is what's used to increase the number of current customers you have. It's vital that you understand the way marketing changes and know what the most effective way…
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How to Use Twitter in Your Smart Marketing Plan

Many large businesses have an automated service connected to their Twitter accounts, but how can you successfully reach your potential customers if you're not engaging with them live? Consider this, on average your followers are also following…
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Smart Marketing: Tune Your Blogs to Current Times

Update Your Twitter As a small business owner, you should have a current and frequently updated Twitter account for smart marketing.  But it is really about how you use this account that will get you the new clients you really want.  If…
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How to Use Twitter to Feature your Staff

As a small business owner, you already know that you should have a Twitter account that should be updated weekly, if not daily.  But have you ever thought of how to use Twitter to call attention to all of your excellent staff members? Featuring…
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How to Use Facebook to Get More Clients

With revolutions in today's technology, an astounding 50% of American's own a smart phone.  This is a fact that you, as a small business owner, need to keep in mind as you create your smart marketing campaign.  You need to realize that a smart…
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Smart Marketing: Where to Place Your Call to Action

As we learned last time in our previous smart marketing post, Call to Action, or C2A, buttons are helpful in tracking progress of potential customers to clients.  They are also useful for enticing new website visitors to learn more about your…
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