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Smart Marketing: Call to Action Ideas

One of the most annoying things about surfing the internet these days is the over-use of flashy, in your face advertisements.  You go to YouTube to watch a video and it forces you to sit through a 30 second advertisement that isn't even related…

Creating a Social Media Marketing Crisis Plan

Did you know that when the US Airways plane landed in the Hudson River on January 12, 2009 the first news sent out was a Tweeted picture?  Then, within minutes hundreds of people around the world knew about what happened, and they didn't find…

LinkedIn Means Business: Get More Clients Using Social Media

Article first published as LinkedIn Means Business on Technorati. There has been a lot of talk as to whether or not social media is the front runner in another inflated internet bubble waiting to burst, leaving users “virtually” friendless…

Why Some Small Business Owners Excel at Social Media…And How You Can Too

As a small business owner, it’s normal for you to compare your business successes to that of your peers both in the same industry and in other industries, and it’s easy to wonder why some of them seem to be doing so much better in certain…

Why Most Small Business Owners Suck at Marketing

Problem 1 - Small Business Marketing is left until the need for customers arise As professional service providers and small business owners, you are responsible for every aspect of your business. You oversee the daily tasks, the bookkeeping…

How to Convince Your Boss That Internet Marketing is NOT a Fad

Part I - Internet Marketing effectiveness As a marketing professional, working for small business owners is an art form. You should understand that most, if not all, small business have invested a great deal of their lives into realizing their…