One of the most annoying things about surfing the internet these days is the over-use of flashy, in your face advertisements. You go to YouTube to watch a video and it forces you to sit through a 30 second advertisement that isn’t even related to the video you want to watch. The problem here is […]
Did you know that when the US Airways plane landed in the Hudson River on January 12, 2009 the first news sent out was a Tweeted picture? Then, within minutes hundreds of people around the world knew about what happened, and they didn’t find out about it on the news. So what is the lesson […]
Three Alternative Presentation Applications for Inbound Marketing Professionals Are you tired of watching boring power point presentations and even more burnt out creating them? As a small business owner engaging in inbound marketing techniques, presenting is a part of your everyday life. You present while conversing with prospects and clients while you work to grow your […]
Use Meta Description Tags Meta data can be simply defined as “data about data”. In Google, when you do a search, the meta data is the little snippet of information below the website URL that tells the reader a little bit about what information is contained on the page you are about to click. This […]
As a small business owner, your small business should own a Twitter account and it should be used on a regular basis to maintain contact with your customers or prospective customers. But do you know how to present yourself on Twitter as far as your icon and profile goes? Your social media marketing profile is […]
A recent trend happening on Facebook right now is the debut of Facebook polls. As a small business owner this is a great opportunity to add this to your social media marketing arsenal should be using this new tool to reach out to your followers and see what their hot buttons are. You can then show […]
Thanks to the internet-focused age we live in, small business owners have been slowly making the switch from time consuming, costly outbound marketing to effective, efficient inbound marketing. The new focus on inbound marketing has allowed small businesses to get found by the customers who need them and ultimately get more clients, without trying to […]