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Inbound Marketing Blueprint-Step 4 Leads

Conversion to get more leads: You’ve done a great job optimizing your website using keywords and your site is getting more traffic, but none of that traffic is leading to any new customers. Now what? It’s simple, now your goal is conversion.…
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How to Blog and Not Hate Doing It

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One of the main objections that health and fitness professionals have toward blogging is “I don’t have time to blog.” the other is, “I hate to write.” Creating content for a blog doesn’t have to come in written form. Engage your…
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Online Marketing Tools: A Guide for the Service Professional

As a service professional, managing your small business marketing is one of your many responsibilities. With so many tools that measure site visits, tweets and blog subscribers, it’s easy to know that your content or your video was interacted…
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Step 3 of 8: Creating Your 2011 Inbound Marketing Blueprint

Optimize your website: So you’ve got your keyword and content strategy done and you want to make the most out of the words you’ve chosen and increase your website’s chances of ranking for those keywords. Search Engine Optimization is…
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Choose the Right Goals to Help Business Grow

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There are many great quotes that reiterate how important a well-crafted plan is to success.  If you choose the right goals from the beginning, you can help your business grow immensely. “A good plan is like a roadmap, it shows the final…
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Why Service Professionals Should Use Internet Marketing

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Internet marketing is used by smart business owners who understand the power of inbound marketing strategies. Inbound marketing strategies give service professionals a clear, measurable way to get more clients and build a sustainable business.…
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