As a small business owner, it’s normal for you to compare your business successes to that of your peers both in the same industry and in other industries, and it’s easy to wonder why some of them seem to be doing so much better in certain areas than you are. You’ve probably checked out their […]
Problem 1 – Small Business Marketing is left until the need for customers arise As professional service providers and small business owners, you are responsible for every aspect of your business. You oversee the daily tasks, the bookkeeping and the customer service that is provided to the customers you’ve worked so hard to get. Because […]
Part I – Internet Marketing effectiveness As a marketing professional, working for small business owners is an art form. You should understand that most, if not all, small business have invested a great deal of their lives into realizing their dream of ownership. The business is an extension of who they are, and the level […]
Smart Marketing for Smart Business is an 8 week webinar series designed to help small business owners and professional service providers take their businesses to the next level by targeting specific areas of your marketing that may be hindering the growth of your business. Each webinar is one hour long The series will run from […]
Part III – Measuring Off-site SEO Basic off-site metrics to measure social media marketing efforts. Off-site metrics is activity that happens on other sites (or locations) where you and your target market and/or customers interact. How to measure Twitter for small business effectiveness The simplest metric is how many followers do you have? This number hints […]
Social Media Marketing Part II -Measuring Engagement Click here if you missed Part I – Measuring ROI Engagement. Everyone who comes to your website that was referred from a social media source, is not going to immediately become customers or leads, but knowing what they are doing on your website is still important. Measuring how engaged […]
Part I – Measuring ROI As a service professional, it is important to understand how you are going to measure your social media marketing campaigns. Seeing the business value and return on investment (ROI) from your social media marketing is the difference between effectively integrating social media into your marketing mix and playing on Facebook and […]